A future-proof brand refresh designed to drive MODMO forward.
Brand Design. Web Design. Art Direction. MarComms + Ads. Large-scale Print.
Sometimes a brand refresh is more than just the desire to look different. For MODMO, the need for a change really was borne out of necessity. Customer perception of the brand was at an all time low, the website was no longer performing, and the overall style was outdated.
Video Shoots
Both video shoots were planned, art directed, and overseen by myself. They were then cut down into smaller sections for various ad placements. From 9:16s (15s) to 1:1s (30s) etc depending on if they were being used on Facebook, Instagram, YouTube.
Saigon+ night shoot
Saigon S studio shoot
